Pickleball’s already captured America’s heart. As the sport transitions from being a routine to a habit for Americans, community centers and sports clubs are taking things further into the domain of grand local tournaments. We are also starting to see small businesses leveraging the popularity of pickleball in their promotions. Some of them even host pickleball exhibition matches in their promo campaigns.
The sport itself had an intriguing origin that dates back to the 1960s. But the popularity spiked this high only recently. Pickleball players now enjoy competing and actively share their experiences on social media. And when things get competitive, everyone starts identifying little hacks to perform better at the game.
One of those hacks extends beyond the paddle – what the player wears on the court. The apparel choice for the sport is now a key identifier for sports clubs that aim for growth through Pickleball. This trend led to a growing demand for custom pickleball apparel in the US, which is what we will look into in this blog.
Apparel To Elevate Performance
The choice of apparel dramatically impacts the player’s performance, while also helping clubs or teams stand out. What’s generally favored as pickleball-ready apparel include performance t-shirts and performance polos, performance shorts, track pants and even joggers.
These garments should be made of performance fabrics that give it traits like moisture-wicking and quick-drying. For Pickleball clubs, the garments should be able to take prints well, particularly screen printing and heat transfers. A common misstep that many local sports clubs make is to source athletic wear for the job and realizing too late that prints appear weird on the clothing. The apparel chosen for performance should also be good enough to represent the club or team. And for Pickleball, this representation isn’t just about printed logos alone.
Building Team Spirit Through Design
A team uniform or club outfit should represent a team not just with a logo on it but also with the color. Ideally, the outfit should be a reflection of the club’s identity – something that showcases the club’s values, its colors, its spirit and then its logo. Among these, the colors shine brightest on the court. The pickleball apparel you seek should have a color scheme that reverberates the team’s energy. Bold colors are enough to grab attention, but there’s a choice between getting attention and building the brand up. These intersect at some point. But when you begin, the goal should be long term which means you need just the right palettes to build the club up projecting professionalism with a distinctive look.
Features For The Court
The single-most important aspect to consider is whether Pickleball matches are held indoors or outdoors. Because if it’s outdoors, you need sun protection apparel. No question. To accessorize, clubs and teams can also wear custom sun visors for Pickleball. UV-protected Uniform polo shirts offer more professionalism and versatility than their t-shirt counterparts. Apart from this and moisture-wicking, the club’s wardrobe for players should also center on the comfort of the players. Anything loose or too relaxed can throw off a player’s game…and spirit. The fit is important. Then comes the fabric; something that’s comfortable but can also go with athletic movement patterns. 100% cotton shirts might not be a good idea. The best bet here is cotton-poly blends or poly-spandex blends that enhance mobility without compromising comfort.
Once you’ve finalized the fabric and fit requirements, what must come next is the brand of choice. The American apparel market is massive, and so are the brands thriving in the market. Because the club or team’s identity wants visibility, customization is key. Only a few apparel brands can ensure the best results in customization while providing every necessary feature for the court.
Recommendations:
- Core 365 performance piqué polos
- Sport-Tek polo shirts
- A4 cooling performance tees
- Jerzees DRI-POWER sport tees
- Team 365 performance muscle tees
- Ultraclub Cool & Dry elite performance polos
- Under Armour Athletic 2.0 tees & Tech polo
You might have figured out what’s common between these brands by now. They can all be bought wholesale, minimizing the investments significantly compared to procuring the apparel from retail sources.
Complete your team’s look with customized:
- Equipment bags
- Wristbands
- Towels
- Water bottles
Custom pickleball accessories ensure a cohesive brand experience while providing practical value to players.
Branding
Strategic logo placement on apparel is how you can get your club to show while the player performs. Keep these points in mind.
- Placement on the left chest for a professional look
- Full back placement, if maximum visibility is the priority
- Placement on the sleeves if you want to keep the branding subtle
- Collars are great for a little unconventional detailing
- Player names along with club nicknames at the back promises better recall
- Club motto should go along with logos when branding for the first time
- The apparel chosen for branding should be relevant in the season
To keep the branding portion within budget, you can:
- Order the apparel in bulk blank or customized
- Select styles that work all year
- Choosing durable apparel to minimize periodic replacements
- Choose sources that offer samples, volume discounts & quick shipping
- Buying & customizing from the same source
- Reserving a spot on the apparel for sponsors
Your club’s apparel choices also send a message on its commitment to and love for the sport. The clothing showcases both the club or team’s professionalism and attention to detail. That’s why custom pickleball apparel is your first step in transforming a club into a unified force in the sport’s growing community.
