How To Get Backlinks In 2024?

The first quarter of 2024 will come to a close soon, and if you are still struggling to crack the code on backlinks, then this blog is for you.

In this blog, we have uncovered the 7 best tactics on how to get backlinks in 2024. So, if you are an SEO expert, manager, or website owner looking to stay ahead in the digital race, you will want to take advantage of these game-changing strategies.

This blog will uncover seven tactics:

• Create a blog that aligns with Google’s March 2024 update
• Shift your focus on podcasts and interviews
• Invest in social media marketing
• Do guest posting
• Became a source of bloggers and reporters
• Analyze competitors backlinks
• Build real relationship

So, are you ready to explore all these tactics in detail?

Let’s dive in.

1) Create A Blog that Aligns With Google’s March 2024 Update

As of 2024 March 05, Google has updated its SERP and decided to reduce or remove low-quality and unoriginal content. Further, the latest update also set a deadline to deal with spammy content.

The latest update from Google states that it is actively deindexing content that lacks originality or is created using abusive practices.

So, what exactly does this update entail, and how can one produce content that adheres to Google’s guidelines and helps them rank?

Google is looking for original content that is being written by niche experts. The content coined as ‘helpful content’ must serve its purpose to the readers. The content must do justice to the niche or the title it serves.

Content that is high in quality offers valuable insights and is helpful to users and will receive priority in SERP rankings. Thus, creating original content not only enhances your ranking but also attracts websites to use it as a reference, facilitating the generation of building backlinks.

To write content that aligns with Google’s new guidelines, consider the following steps:

• Conduct in-depth research on topics relevant to your audience.
• Create a unique angle or add your USP by analyzing competitors’ content.
• Present your content in an engaging manner.
• Provide practical, actionable advice or solutions that readers can apply to their situations.
• Ensure your content is original, grammatically correct, and free of spelling errors.
• Actively promote your content through various channels, including social media, email newsletters, and industry forums.

By implementing these strategies, you can create content that not only resonates with your audience but also attracts backlinks from other websites.

2) Shift Your Focus on Podcast and Interview

Organizing podcasts or interviews with industry experts is a powerful strategy for attracting backlinks to your website. By collaborating with authoritative figures in your field, you can manage a podcast where you can discuss common pain points or challenges within your industry.

Moreover, in addition to engaging in discussions, you can also seek solutions to challenges from experts during the podcast or interview.

For example, if you run a digital marketing business, you can invite well-known SEO experts to your podcast and talk about common SEO problems. Then, finding solutions from the expert can make your podcast valuable for SEO experts and managers.

Further, broadcasting such podcasts live on your website enhances your credibility and attracts high-quality backlink websites seeking valuable resources.

Here’s how you can leverage podcasts or interviews to obtain backlinks:

• Select topics that resonate with your target audience and address common pain points or challenges within your industry.
• Contact established industry experts, thought leaders, and influencers to participate in your podcast or interview series.
• Communicate the value proposition of participating in your podcast or interview series to potential guests.
• Once the podcast episode or interview is recorded, share it across multiple platforms, including your website, social media channels, email newsletters, and industry forums.
• Keep track of any backlinks or mentions that result from your podcast or interview series. Reach out to websites or publications that reference your content and request permission to include a backlink to your website.

Remember, by focusing on addressing the pain points of your audience, you can create valuable content. That attracts backlinks and enhances your website’s authority and visibility within your industry.

3) Invest in Social Media Marketing

Social media do not pass authority to websites or affect Google rankings in the traditional sense, but they can be a great resource to drive traffic and visibility.

For instance, if you’ve created a high-quality piece of content or offered tips that provide the ultimate solution to challenges your audience faces. You can share the link to that content on social media along with a brief overview of what it covers.

This can help you drive traffic and potentially attract websites seeking relevant content to link to in their blogs. As a result, you can create backlinks and enhance your website’s authority and visibility in search engine rankings.

4) Do Guest Posting

Guest posting has been one of the most influential and traditional methods of obtaining backlinks in the past, and this practice remains effective even in 2024.

Guest posting is a process of contributing content to reputable websites in your niche to showcase your expertise and earn backlinks to your site.

The process of guest posting typically involves the following steps:

• Research and identify websites that accept guest contributions in your niche.
• Review the guest posting guidelines of each website.
• Pitch your topic ideas to the website’s editorial team.
• Once approved, write a high-quality guest post.
• Submit your guest post according to the website’s guidelines.
• On submission of guest posts, the website owner will provide you with backlinks as agreed. Usually, websites offer one “do-follow” link.
• Promote your guest posts on your channels.
• Engage with the audience by responding to comments and feedback.

By following this process, you can effectively demonstrate your knowledge and authority in your field. Additionally, It also helps you acquire valuable backlinks to your website.

Additionally, you can visit a guest posting marketplace, where you can buy and sell guest posts quickly. These marketplaces offer high-quality guest posting services, which can reduce the time and effort required to find suitable opportunities and streamline the guest posting process.

5) Become A Source of Bloggers and Reporters

Becoming a source for bloggers and reporters can help you simply build backlinks: When journalists or bloggers write articles or posts, they often need experts or sources to provide insights or quotes.

By offering your expertise on topics related to your business or industry, you can get mentioned in their articles with a link back to your website.

For example, if you run a fitness blog and a reporter is writing an article about the benefits of HIIT workouts, they might reach out to you for your expertise.

If they quote you in their article, they’ll likely include a link back to your fitness blog as the source of their information. This way, you get a backlink from their article, which can improve your website’s SEO and credibility.

Moreover, being mentioned as a source across multiple websites signals to search engines that you’re an authority in your field. This can positively impact your search engine ranking and attract more websites to link back to you.

6) Analyze Competitors Backlink

Analyzing competitors’ backlinks can help you build backlinks in several ways:

Identify Link Opportunities —

By examining your competitors’ backlink profiles, you can discover websites that are linking to them. These sites may also be interested in linking to your content if it offers similar or complementary value. This provides you with a list of potential link opportunities to pursue.

Understand backlink Strategies —

Analyzing your competitors’ backlinks can provide insights into their link-building strategies. You can identify the types of websites they are targeting, the anchor text they are using, and the tactics they are employing to acquire backlinks.

Finding Niche-Relevant Websites —

By examining the websites linking to your competitors, you can uncover niche-relevant websites that you may not have discovered otherwise. These websites are likely to be interested in your content if it aligns with their audience and topic focus, making them potential candidates for backlink outreach.

Reverse Engineering Successful Tactics —

If you notice certain backlinks driving significant traffic or boosting your competitors’ rankings, you can reverse engineer their tactics to replicate their success. This might involve creating similar content, reaching out to the same websites for backlinks, or implementing similar promotional strategies.

Spotting Link Gaps —

Analyzing competitors’ backlinks can also help you identify gaps in your backlink profile. If your competitors are receiving backlinks from websites that you are not, it may indicate areas where you can improve your outreach efforts or target new websites for link acquisition.

How to find or analyze competitors’ backlinks?

You can utilize Ahrefs’ free tools to analyze or discover the backlinks of your competitors.

Enter your competitor’s website link

Click on check backlinks and Voila:

You will get the complete list of your competitor’s backlinks.

7) Build Real Relationship

Building genuine relationships with fellow bloggers, influencers, and website owners can establish genuine build trust and credibility. When you have a solid relationship, they are more likely to consider your requests for backlinks and support your content.

Further, genuine relationships often lead to natural link opportunities. If someone respects and values your expertise or content, they may naturally link to it in their articles, blog posts, or social media shares without you even asking.

Additionally, there’s often a sense of reciprocity. If you support someone else by sharing their content, providing valuable feedback, or promoting their work, they may be more inclined to do the same for you, including linking back to your website.

Strong relationships can lead to collaborative opportunities such as guest posting, co-hosting webinars or podcasts, or participating in joint projects. These collaborations often involve mutual backlinking, allowing both parties to benefit from increased visibility and authority.

Overall, building real relationships fosters a sense of trust, reciprocity, and collaboration, which can lead to natural link opportunities.

What’s Next?

The 7 best tactics on how to get backlinks in 2024 are discussed here. In this comprehensive guide, we have explored each of these strategies, which offers actionable insights and practical tips. Use these tips effectively to build backlinks, boost your website’s authority and visibility, and thrive in 2024 like a pro.

Furthermore, if you encounter any challenges during the implementation of these tactics, consider reaching out to backlink-building service providers. Their expertise will assist you in overcoming obstacles and achieving your backlinking goals efficiently. There are plenty of companies you can find online such as the Goldie Agency.

Author Bio:

Het Balar

Het Balar is a super pro at SEO, helping businesses get noticed on Google for over seven years.

He’s the founder of Link Publishers, where you can put your articles on other websites. They’re not just about that; they also rock at getting more links, making your website super easy to find, and even creating and promoting cool content.

He loves talking about the latest trends in SEO and the best ways to do digital marketing. It’s like having a friendly guide to help you out in the online world!