As underrated as it may be, email marketing can still earn you an impressive return on investment of $36 for every $1 you spend.
Of course, you can promote your business and its offerings online in many other ways, such as social media, videos, webinars, and more. But you also can’t undermine the fact that the number of global email users amounts to 4.26 billion. Your business can reach more than half of the global population via email.
These facts have made it very important for businesses, including Magento 2 eCommerce stores, to use email marketing to their advantage. This should not be a concern, considering there are many mail integration solutions for Magento 2. These integrations come with advanced features to help facilitate result-driven email marketing.
But is email marketing important for Magento 2, and which mail integration solutions can help you get closer to your marketing goals? Let’s find out!
Why Consider Email Marketing For Magento 2 In The First Place?
An effective email marketing strategy continues to be the most cost-effective, result-bearing effort ever. Numbers suggest that effective email marketing can get you a promising return of about 3800%.
Interestingly, however, that’s not all!
While the numbers are impressive, there’s more to email marketing via Magento 2. For instance, email marketing can help you generate more brand awareness and grow your customer base to drive better conversions. It can also help you establish better customer trust and a loyal customer base.
This helps them automate repetitive tasks while focusing human efforts on clients more likely to convert. You can even hire a Magento developer and integrate the best email solution to promote your business.
Top 3 Performant Email Integration Solutions For Magento 2
Magento 2 is among the most well-liked eCommerce platforms for allowing several email connectors in one place. However, the overwhelming presence of options can be intimidating. Therefore, assessing your company’s unique email marketing requirements becomes essential to get the best solution for your business.
Keeping the same in mind, let’s examine the top three email integration options for Magento 2 so that you may select the best option for your needs.
- Icontact Magento Integration
First on our list of top Magento 2 mail integration solutions is Icontact Magento integration, another performant email integration solution for Magento 2. This open-source integration is the perfect fit for businesses offering regular newsletters to their subscribers.
The platform allows you to sync your entire email lists and automatically deliver relevant newsletters to subscribers. Icontact also enables you to automatically include contacts to the mailing list based on different criteria. You can even establish a two-way integration between iContact and Magento. This will make importing existing Magento customers and guests easier to the email list for better efficiency and accuracy.
Pros:
- Seamless integration
- Access to limitless immersive templates
- Highly efficient in helping you create performant marketing campaigns
- Easily navigable user interface
- Ability to be thorough with your market research with a live statistics panel on the side.
Cons:
- It can be a pricey option for many with budget constraints
- Storage space for images might not always meet your expectations
- Getresponse Magento
Next, we have Getresponse integration, one of the most popular choices for Magento 2 users looking for the ideal email integration solution. Most eCommerce platforms on Magento 2 use Getresponse to strengthen their marketing efforts and reach desirable results.
You can use Getresponse to segment your subscribers based on different categories such as demographics, locations, preferences, and more. This way, the platform will help strengthen the overall effectiveness of email marketing. What’s more? You can also use Getresponse to track your email marketing efforts and make necessary changes wherever needed.
Pros:
- Seamless access to built-in A/B testing
- Individual support for customers
- Access to many advanced features at highly affordable prices
- Free trial version for 1,500 emails and 100 email addresses
- Drag and drop editor for creating appealing landing pages and emails
Cons:
- Mastering all Getresponse features might take longer than expected.
- Deliverability is often a concern among many users.
- ConverKit
Concluding our list of email integrating solutions is ConverKit, best known for its affordability, making it an ideal choice for businesses of all scales. Even freelancers, musicians, and artists can use ConverKit for effective email marketing. Its user-friendly interface enables you to unleash your creativity and represent your brand in the best light.
The best thing about using ConverKit for Magento 2 is that your technical competence is a minor concern. This means even people who could be more tech-savvy can leverage the potential of ConverKit and use it to their advantage. ConverKit is a relatively simple email integration solution but can help you do wonders when used appropriately.
Pros:
- Free Migration
- Access to the landing page builder
- Excellent customer service
- Free online marketing refresher course
- Ideally suited for beginners
Cons:
- A hefty fee for the full version
- Limited visual editors for advanced users
Bottom Line
Email marketing continues to be one of the best digital marketing tools for business owners. It can help your business enhance reach and tap into resources and opportunities you might have missed otherwise.
Leveraging email correctly can help you foster better customer relationships and create a loyal customer. So, consider these top three email integration solutions for Magento 2 and collaborate with a reliable Magento Partner to leverage the platform’s potential to your advantage.